NX Straight Talk MMCD

View the NX Staight Talk Interactive Program

SIEMENS PLM Software NX to IDEAS Migration Presentation

This project was produced to help migrate existing IDEAS customers through a phase-out to the new NX product. Without delivering a specific timeline and keeping the discussion open our mission was to present the IDEAS user base with all the important information they needed to make the decision to migrate NOW!

We did the original concept, all the design and scripting. The client supplied all the questions and answers, which we copy edited and polished.

The Story Behind the Story

The key here was to essentially deliver an FAQ for IDEAS users who were happy with the decision they had made when they chose IDEAS. The client wanted to be sure that we directed the user base to the advantages of migration without necessarily telling them they had to migrate. The choice to migrate had to rest with the users.

As we crafted the copy and visuals we were always careful to keep this mission top of mind. Everything was designed and written to give the user base all the information they needed to make the wise decision to explore migration and come to their own conclusion. In every message and in all the Straight Talk Questions and Answers we always stressed that the new NX software had all the features they had come to know and love in IDEAS as well as a development path that had a future with them in mind.

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