PerkinElmer MRO Ad
PerkinElmer designs, manufactures and maintains high performance seals for the aerospace and other industries. Most print ads for this industry look similar and contain repetitive messaging. PerkinElmer wanted to break through this clutter in a clever way. This ad campaign nimbly differentiated PerkinElmer from its competitors by presenting PerkinElmer as a “refreshing” choice. The graphics demonstrate the message.
The "Air Freshener" Ad was complimented by a give-away at an industry trade show where the Perkin Elmer MRO Sales and Marketing team handed out actual air fresheners with the same design as those depicted in the ad.
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